Notable
Engagements
The
founding principals are veterans of
notable engagements for well-known
companies. Now they are pooling
their talents and the results of their
latest research to offer a unique
combination of resources. Two
examples of their work include:
Consumer
Packaged Goods
A well-known snack company was faced
with daunting competition. Their
competitor had everything; national
distribution, excellent merchandising, a
well-respected brand, top quality
product, and vast financial resources. Through a combination
of systematic cause and effect mapping,
followed up by training their sales
force of 10,000 individuals to
capitalize on the resulting procedures
in a highly disciplined and unified
fashion, this company drove the
competing brand entirely out of
the market.
Durable
Goods
A household name in electrical goods had
an expensive mystery on their hands: why were key regions under
performing? Was it the
people? Something about the
region? Factors pertaining to
customer types? Random
variation? By using a combination
of cutting edge data analysis alogrithms,
the firm discovered that genuine cases
were present, ruling out the likelihood
that a simple case of "bad
luck" was at work. By
engaging their top experts in mapping
the most likely business factors
involved, the source of the problem was
discovered: a policy being
followed for pricing their service
contracts. Once discovered, the
policy was changed, with the result that
sales increased by 50% to nearly $500
million in one year.
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